Short answer: The most expensive Telegram gift is the Plush Pepe. The highest sale recorded on Fragment is Plush Pepe #1821 at 88,888 GRAM — around $118,000, or roughly 1.41 billion UZS at today's rate. What sets the price is not the name of the gift but a rare combination of traits and a low mint number, which is why prices inside a single collection differ by as much as 14x.
Telegram gifts stopped being decorative animations some time ago. Once a gift is upgraded to a collectible, it becomes a unique NFT on the TON blockchain and trades on a secondary market where individual items have sold for more than the price of an apartment in Tashkent.
Every figure below comes from Fragment's public trade history, checked on 12 August 2026. Nothing here is an estimate from a listicle.
What is the most expensive Telegram gift?
The answer has not changed for months: the Plush Pepe. All five of the most expensive sales in Fragment's Top Gifts list come from this one collection.
| Item | Sale price (GRAM) | Approx. in UZS |
|---|---|---|
| Plush Pepe #1821 | 88,888 | ~1.41 bn UZS |
| Plush Pepe #1515 | 48,000 | ~759 m UZS |
| Plush Pepe #2658 | 30,000 | ~474 m UZS |
| Plush Pepe #1521 | 28,555 | ~452 m UZS |
| Plush Pepe #318 | 23,519 | ~372 m UZS |
Source: Fragment trade history, 12 August 2026. UZS figures use 1 GRAM ≈ $1.33 and the Central Bank rate of 1 USD = 11,889.95 UZS. These sales closed on different dates, so this is today's equivalent, not the amount paid at the time.
Fragment lists 2,446 items in the Plush Pepe collection. The cheapest listing at the time of writing is 6,400 GRAM (~101 m UZS, item #2656). So the gap between the cheapest and the most expensive item in one collection is about 14x.
Top 10 collections by record sale
Collections with the highest sale price recorded on Fragment. The second column is the number of items on Fragment, which gives a sense of how large the collection is on the market:
| # | Collection | Items | Record sale | Approx. in UZS |
|---|---|---|---|---|
| 1 | Plush Pepe | 2,446 | 88,888 GRAM | ~1.41 bn |
| 2 | Swiss Watch | 10,426 | 13,588 GRAM | ~215 m |
| 3 | Heart Locket | 1,300 | 12,733.88 GRAM | ~201 m |
| 4 | Scared Cat | 13,920 | 12,500 GRAM | ~198 m |
| 5 | Loot Bag | 6,397 | 11,111 GRAM | ~176 m |
| 6 | Durov's Cap | 3,013 | 6,555 GRAM | ~104 m |
| 7 | Ion Gem | 2,606 | 5,000 GRAM | ~79 m |
| 8 | Precious Peach | 2,109 | 2,627 GRAM | ~42 m |
| 9 | Signet Ring | 7,063 | 1,600 GRAM | ~25 m |
| 10 | Mini Oscar | 2,094 | 800 GRAM | ~13 m |
Fragment carries 116 collections. This table covers the ten most actively discussed with the highest recorded prices — it is not an exhaustive scan of all 116.
Why one gift sells for many times another
This is where most buyers go wrong. A Plush Pepe does not cost 88,888 GRAM. Four things set the price:
- Model — the look of the gift. Each model shows the percentage of the collection it appears in.
- Backdrop — the colour or gradient behind it. The scarcest backdrops carry a premium of their own.
- Symbol — the icon repeating across the backdrop.
- Mint number (#) — the order in which the gift was upgraded. Low and "clean" numbers (#1, #10, #100) sell higher.
Collectors call it a grail when two or three rare traits land on the same item. If a model appears 5% of the time and a backdrop 0.5% of the time, the pair together is 0.025% — a handful of items across the whole collection. With only two or three such listings on the market, the price runs many times above the floor.
So when you read a number, be clear whether it is the floor (cheapest listing) or a record sale. For Plush Pepe those are 6,400 and 88,888 GRAM — one collection, about 14x apart. How traits are assigned and what upgrading costs is covered separately in the Uzbek guide to upgrading a gift to a collectible.
The rarest gift is not the most expensive one
The intuition that a smaller supply means a higher price does not survive contact with the data. From Fragment:
- Heart Locket — 1,300 items, record sale 12,733.88 GRAM. Small supply meeting real demand.
- Mini Oscar — 2,094 items, fewer than Plush Pepe, yet the record is 800 GRAM: about 111x lower.
- Scared Cat — 13,920 items, a fairly mass-market collection, but a record of 12,500 GRAM.
Demand decides, not scarcity. Plush Pepe is expensive because it became a status marker on the market, not because there are few of them. For contrast, the largest collections are Lol Pop (64,966 items), Snoop Dogg (52,452), Vice Cream (35,397) and Chill Flame (35,018).
TON is now called GRAM — do not misread the prices
Older articles quote prices in "TON" and newer ones in "GRAM". These are not two currencies. On 15 June 2026, after a TON community vote passed with 81.22% support, the token was renamed Toncoin → Gram and the ticker changed TON → GRAM.
Balances, wallet addresses, smart contracts and NFTs were unchanged, and no migration was ever required from users. The network is still The Open Network. If anyone asks you for money or a seed phrase "to migrate TON to GRAM", it is a scam — see how to spot a Telegram scam.
Buying from Uzbekistan
Buying a finished collectible on the secondary market requires a wallet funded with GRAM. Fragment and the other marketplaces do not accept Uzcard or Humo directly, which is a real barrier for most buyers here.
The practical route has two steps:
- Buy Stars or a regular gift in UZS through @starsjoybot — paid from Uzcard or Humo via Click or Payme, at 240 UZS per star, delivered usually within 10 seconds.
- Upgrade the gift to a collectible inside Telegram. The traits are assigned at random, so a rare combination is possible.
To be straight about it: the outcome of an upgrade is chance. A rare trait is not guaranteed and we do not present this as a way to make money. Buy a gift because it is a gift; resale value is a possibility, not a plan.
What the market numbers show
Fragment lists 116 collections and 1,281,613 items as of 12 August 2026. That is the primary source.
On market size, third-party analysts put cumulative trading volume at roughly $292 million as of November 2025, across more than 2 million owners and around 9 million gifts. Telegram has not confirmed these figures, so treat them as estimates.
The market is not stable. The same analysts reported months where trading volume in individual collections fell by more than 30%. Price also tracks the GRAM rate: if the token drops 20%, the dollar value of your gift drops with it even when the GRAM price is unchanged.
The takeaway
The most expensive Telegram gift is Plush Pepe #1821 at 88,888 GRAM (~1.41 bn UZS). The more useful conclusion is that the collection name does not set the price — rare traits and the mint number do. "Plush Pepe is expensive" is imprecise: some Plush Pepes are expensive, and the cheapest one costs 6,400 GRAM.
A small supply guarantees nothing either. Mini Oscar has fewer items than Plush Pepe and a record 111x lower. Demand decides. And this is a high-risk market — treat a gift as a gift, not as an investment.
Related
- Telegram Gifts — send a gift from Uzbekistan, paid in UZS
- Buy Telegram Stars — price table and payment methods
- What you can actually do with Telegram Stars
- Is buying Telegram Stars safe?
Frequently asked questions
What is the most expensive Telegram gift?
The highest sale recorded on Fragment is Plush Pepe #1821 at 88,888 GRAM — roughly $118,000, or about 1.41 billion UZS at today's rate. All five of the most expensive sales in Fragment's Top Gifts list come from the Plush Pepe collection. The price comes from a rare combination of traits and a low mint number, not from the name of the gift.
Why does the same gift sell for wildly different prices?
Every upgraded gift gets a random Model, Backdrop and Symbol, plus a unique mint number. Each trait shows the percentage of the collection it appears in. When two or three rare traits land on one item — collectors call it a grail — the price runs many times above the floor. Plush Pepe's cheapest listing is around 6,400 GRAM against a record of 88,888 GRAM: roughly 14x, inside one collection.
Which Telegram gift is the rarest?
By item count on Fragment, Heart Locket is one of the smallest collections at 1,300 items, against Lol Pop at 64,966 and Snoop Dogg at 52,452. But a small supply does not automatically mean a high price: Mini Oscar has only 2,094 items and its record sale is just 800 GRAM. Demand and trait rarity set the price, not supply alone.
Why are Telegram gift prices quoted in GRAM?
Collectible gifts live on the TON blockchain and trade on the secondary market in the network's own token. On 15 June 2026, after a community vote passed with 81.22% support, the token was renamed from Toncoin to Gram and the ticker changed from TON to GRAM. Balances, addresses, smart contracts and NFTs were unaffected and no migration was required. Prices quoted as TON in older articles refer to the same token.
How many collectible gifts exist on Telegram?
Fragment lists 116 collections and 1,281,613 items in total as of 12 August 2026. The largest collections are Lol Pop (64,966), Snoop Dogg (52,452), Vice Cream (35,397) and Chill Flame (35,018).
Can I buy an expensive collectible from Uzbekistan?
Buying a ready collectible on the secondary market needs a wallet funded with GRAM — Fragment and the other marketplaces do not take Uzcard or Humo directly. The practical route is to buy Stars or a regular gift in UZS through @starsjoybot (240 UZS per star, delivery usually 10 seconds), then upgrade the gift to a collectible inside Telegram. The traits you get are random.
Is buying an expensive gift an investment?
This is a high-risk market and we do not recommend it as an investment. Prices depend on both the GRAM exchange rate and demand for the collection, and both move sharply. Third-party analysts have reported months where trading volume in individual collections fell by more than 30%. Treat a gift as a gift; resale profit is a possibility, not a plan.
Buy Telegram Stars or Premium in Uzbekistan
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